Built by an operator who got tired of running the place from a spreadsheet.
Hospitality wasn’t a stop on the way to tech for Attilio Di Donato. It was the career. Twenty years on the floor, fine-dining rooms in Toronto, runs as GM, runs as operator, runs as the person everyone calls at 4pm on a Saturday.
The problem was always the same shape. The numbers existed, somewhere. The POS exported them. Payroll exported them. The accountant ran them, monthly, from Excel attachments. By the time anyone could compare last week’s prime cost to this week’s, the next week was already half over.
Every tool sold to fix it was either a single-purpose app (great at scheduling, blind to sales), an enterprise platform priced for hotel groups, or a glorified spreadsheet. Nothing in the middle. Nothing built by someone who’d actually had to do the work.
Shiftend is what that middle should have been: sales, labour, prime cost, invoices, the pre-shift, the checklists and the staff handbook in one place, built for an independent with one to five locations who refuses to keep running the floor on a spreadsheet.
Attilio Di Donato
Founder
Hospitality operator turned product builder. Still answers the demo calls himself.
Working operators at the table
Every feature is reviewed by people currently running restaurants. Nothing ships if the floor doesn’t want it.
Canadian to the bone.
Shiftend is built in Toronto and shaped by Toronto restaurants: the certifications operators here actually track, the way Push Operations and Silverware behave on the ground, the rhythm of an Ontario restaurant week.
Compliance built in
Smart Serve, Food Handler, AODA, WHMIS, First Aid. The cert tracker speaks the language operators here already know.
Privacy that applies here
PIPEDA in Canada, GDPR in the EEA, CCPA in California. We don’t pretend to be bigger than we are; we comply with what applies.
Built for the rhythm
Monday-to-Sunday weeks, lunch and dinner as first-class services, holidays pulled from the calendar. Billed in Canadian dollars.